A fase de pré-aceleração do Projeto “Juruti Up” representa a oportunidade de transformar a teoria em prática, consolidando tudo o que os participantes aprenderam desde o início da jornada empreendedora em Maio deste ano. Essa iniciativa começou com cinco oficinas de “Despertar”, envolvendo jovens residentes de Juruti, tanto na sede do município quanto nas comunidades e polos das regiões de Curumucuri, Juruti Velho, Prudente e Monte Sinai.
Nesta nova fase, 34 modelos de negócios foram inscritos por jovens das regiões dos Projetos de Assentamentos Agroextrativistas (PEAEXs) de Curumucuri, Prudente e Monte Sinal, do Projeto Agroextrativista (PAE) de Juruti Velho e da cidade em Juruti Sede.
Em setembro aconteceu a primeira oficina, que incentivou os participantes a desenvolverem modelos de negócios mais sólidos, utilizando a metodologia do Canvas. A segunda etapa focou na prototipagem de serviços e produtos, além da validação das ideias, com o objetivo de verificar se os modelos de negócios estavam alinhados as necessidades dos clientes.
As próximas duas oficinas estão agendadas para os meses de outubro e novembro, quando os negócios serão avaliados utilizando a ferramenta “Octagrama”, desenvolvida pelo Centro de Empreendedorismo da Amazônia. Além disso, os participantes receberão consultorias especializadas nas áreas de contabilidade, finanças e assuntos jurídicos. O encerramento está previsto para dezembro, com o “Demoday”, onde os participantes terão a oportunidade de apresentar seus negócios ao público.
Simultaneamente, também está acontecendo a Etapa da Aceleração dos negócios selecionados do “Juruti Up 1° Edição”. As iniciativas, estão desenvolvendo o seu Plano de Negócios, um documento de suma importância para a manutenção dos negócios e prospecção de novas oportunidades e clientes, bem como Consultorias nas áreas de contabilidade, finanças, assuntos jurídicos e marketing, além de acompanhamento do dia a dia de cada negócio.
O Juruti Up é uma iniciativa desenvolvida pelo Centro de Empreendedorismo da Amazônia (CEA) e está integrado ao Projeto Indicadores de Sustentabilidade e Gestão na Amazônia (Ingá) e implementada pelo Instituto Juruti Sustentável (IJUS), em parceria estratégica entre Agência dos Estados Unidos para o Desenvolvimento Internacional (USAID), Alcoa Foundation, Citi Foundation, Plataforma Parceiros pela Amazônia (PPA), com parceria institucional da Aliança Bioversity & CIAT (Centro de Internacional de Agricultura Tropical) e do CEA.
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